Unpacking Story Narrative

  • Date 6 December 2022
  • Time
    11:00 am
    Program Commences
  • Location AFTRS Entertainment Quarter, Building 130, The, Moore Park NSW


From short format and web series, film and television right through to gaming, story has never been more important. But what actually should you focus on, is short form narrative really a thing?  Can we learn from gaming narrative?  What do Screen Agencies here and abroad actually prefer?  All this and more will be answered when you join our esteemed panel of writers, entertainers, writers all hosted by TikTok Head of Entertainment Felicity McVay.  A must attend if you want to unpack story across multiple formats.  



ALEXANDER SWORDS | Writer, Narrative Designer and Director at Swords Narrative

Alexander Swords has 20 over years’ experience working with stories and is the creator of the Forest Paths Method for Narrative Design. Starting in film and TV and currently working in games and interactive, he also advocates for the future of storytelling and transformational power of diverse stories to government, creative industries organisations and educators.



FELICITY MCVAY | Global Head of Entertainment at TikTok

Felicity is Global Head of Entertainment for TikTok where she is responsible for development of entertainment content strategy, partnerships and programs globally. Prior to this Felicity ran the YouTube business in Australia and New Zealand and also led the launch of Google Play Movies & TV across APAC, working with rights-holders, original content creators and technology platforms across the music, sports, television and film industries. During her early career she worked at FremantleMedia in sponsorship and live events and Mallesons in commercial law.




These brothers are now officially a duo who have built up an audience worldwide to become a classic example of what short format content can do when fun and 'being yourself' matters.  Distinctly Australian but with universal appeal, they are taking the world by storm as they build a brand based on brotherly love that has no politically correct boundaries   



LEE NAIMO Head of Online at Screen Australia

As Screen Australia’s first Head of Online, Lee oversees production funding for emerging Australian scripted and documentary creators for online platforms, as well as initiatives such as Skip Ahead with YouTube, Digital Originals with SBS and NITV, Every Voice with TikTok and NZ On Air and Games: Expansion Pack. Before joining Screen Australia, Lee was best known for his work in musical comedy trio The Axis of Awesome, who have over 150 million views online.




Esme Louise James is a writer and researcher based in Melbourne, Australia. She is a PhD candidate at the University of Melbourne in the School of Culture and Communication. Her thesis traces an aesthetic of the Erotic which she identifies as specific to pornographic works from the eighteenth to the early twentieth century. Her work traces the social and ethical implications of the transforming relationship between erotism and aestheticism.


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