Sony’s Scene Tradeshow Returns as SceneScape – A New Name And A New Exciting Program For 2025
Sony Australia announces the return of SceneScape, formally known as Scene Tradeshow. SceneScape returns to Sydney’s iconic White Bay Power Station on Saturday 20th and Sunday 21st of September 2025 – bringing to life a content creator’s playground.
A NEW NAME
The new name brings together two key words: “Scene” and “Scape.”
Scene is the name of Sony’s community platform in Australia & New Zealand — it is a space that brings together all things Sony Digital Imaging. The platform houses close to 1,000 events and workshops per year, hosted by Sony’s family of Sony Digital Imaging Advocates, Ambassadors, & Retail Partners. Scene is also home to Sony’s annual competitions, the Alpha Awards and Catchlight Film Festival.
Scape represents the view, scenery, or moments in time captured by visual storytellers - ranging from the Land to Sea, City to Astro, and encompassing any images that artists/creatives bring to life.
This exciting rebrand marks a new chapter in Sony’s commitment to curating a vibrant, inclusive environment that showcases the creative vision of the imaging community.
WHAT TO EXPECT IN 2025
Alpha Awards Gallery
In 2025, Sony celebrates 10 Years of Alpha Awards. Explore the work of talented photographers from across Australia & New Zealand as Sony showcases the 2025 finalists, winners and grand prize winner, as well as pays tribute to past finalists and winners.
The 2025 Alpha Awards Ceremony will be held at White Bay Power Station on Friday September 19th. Invite only.
Catchlight Film Festival Screening
In 2025, Sony celebrates five years of the Catchlight Film Festival. A dedicated space to watch the full range of finalist and winner films from the 2025 competition will be available.
The 2025 Catchlight Film Festival Awards Ceremony will be held at White Bay Power Station on Saturday September 20th. Invite only.
The Full Digital Imaging Line-Up
Get hands on with the entire Sony Digital Imaging range and connect with Sony’s Product Specialists and Advocates. The new look ‘Hub’ area has been designed with connection in mind. A bigger footprint allows for more gear and more opportunity to connect.
The Hub space will also be home to merch & product sales.
Interactive Demonstrations
Each demonstration has been designed for creativity to explode without boundaries. Sony has covered traditional and experimental so there will be something for all.
Kids With Camera’s
Digital Imaging Ambassador, Craig Parry, will lead Sony’s first ever kids-focused camera workshop. Aimed at children aged 8-14, Craig will educate junior attendees on photography fundamentals in a fun and exciting way.
Live Action Film Set
In collaboration with BRAVIA, Sony will bring to life BRAVIA’s ‘Lens to Living Room’ campaign. On display and in-action will be Sony’s range of Pro Cinema Line cameras including, Venice II, Burano, FR7 & FX6. Two-time ACS Gold Tripod Award winning DoP, Liam Brennan will be on set directing this demonstration.
Live Podcast Studio
Established in 2025, Sony Australia launched its first podcast, The Full Frame, – produced by 27 Project. In the Live Podcast Studio, attendees can experience what it’s like to be a podcaster and meet the team behind The Full Frame. On show will be a range of Sony’s professional audio products including C-80 Microphone, MDR-MV1 & MDR-M1 headphones.
27 Project have partnered with Sony to bring this activation to life.
Play Zone
In collaboration with PlayStation, the Play Zone offers an escape into your favourite games. Experience optimum gameplay on the latest PlayStation tech paired with a Sony BRAVIA.
Talks & Panels
Over 30 industry professionals, including Sony Ambassadors and Advocates will be taking the stage to inspire and educate attendees. The Main Stage program has been curated covering a versatile topic range within the niches of photography, videography, filmmaking & content creation.
Workshops
A new addition to SceneScape 2025 is the Workshop Zone. A multi-purpose space designed to house, tutorials, demonstrations & hands-on workshops all led by over 15 of Sony’s Advocates, Ambassadors and industry professionals.
Find out more at https://scene.sonyanz.com/scenescape
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